Tinder Gold takes us nearer to the app’s grim endpoint: robot-style dating | Roisin Kiberd

The new paid-for dating service offers a ‘first-class swipe experience’ at the bottomless buffet of human experience. What’s not to like?

“We know you. You live in a world where every moment counts – where speed equals success, you’re always on the go, and you can’t let anything slow you down.”

This not a line from the new Blade Runner sequel. It’s a statement issued by Tinder explaining its new product, Tinder Gold, which launched on 29 August, becoming the highest grossing product in Apple’s App Store several days later.

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